Which is NOT a component of disaster planning in a Safety Management Program?

In the context of disaster planning within a Safety Management Program, it's essential to focus on components that directly contribute to addressing emergencies and ensuring the safety of personnel and operations. Key elements typically include communication resources to facilitate information sharing during a crisis, accident investigation processes to analyze the causes of incidents and improve future safety measures, and contingency plans that outline specific procedures and responses to various types of emergencies.

Marketing strategies, however, do not directly contribute to disaster planning. While marketing may be important for business operations and outreach, it does not play a role in managing health and safety risks or preparing for disasters. The primary focus of a Safety Management Program is to protect the workplace, mitigate risks, and ensure preparedness, making marketing strategies irrelevant in this context.